SEO with Agricultural Products e-Commerce Website

 The traditional agricultural products industry has begun to have its own e-commerce platform, but many of them lack experience and do not have professional personnel to provide guidance. Holding the idea of ​​traditional enterprises transforming into the Internet, they are constantly exploring, but finally found the key point, that is, the agricultural products e-commerce platform needs to be optimized after the construction is completed. The optimization of agricultural products e-commerce platform has also become an urgent problem.

So, how to optimize the agricultural products e-commerce platform after completing the website, and how to drive more traffic?

The SEO of agricultural products e-commerce platform mainly includes two parts, on-site optimization and off-site SEO. (See how this drip irrigation system manufacturer runs...)

Impact of Apple's Privacy Regulations on Major Advertising Platforms

Affected by Apple's new information security regulations, the revenue of major advertising platforms has plummeted. Personalized advertising platforms such as Snapchat, Facebook, Twitter and YouTube lost about $9.85 billion in revenue in the months that Apple changed its privacy settings, according to the Financial Times.

However, not all advertising platforms live in misery. For example, Google has managed to rise against the trend under Apple's New Deal.

On October 26, Google's parent company Alphabet released its third-quarter 2021 financial report. The company's third-quarter revenue reached $65.118 billion, an increase of 41% over the same period last year, the highest in 14 years; net profit was $18.936 billion , an increase of 68% year-on-year.

Since the implementation of the iOS 14.5 update in April this year, most of the lost share of advertising such as Snap and Facebook has been wiped out by Apple itself, but a part of such a large volume has finally flowed out, and Google has benefited the most. 

4 Steps To Removing Spammy Backlinks

Nowadays a competent webmaster won't risk implementing some negative SEO techniques! But you would think that some unscrupulous competitors are not above launching negative SEO attacks against top-ranking websites? Some examples include "building spammy backlinks to your domain", "removing your quality backlinks", "website hacking" etc. Building spammy backlinks to a website is the most common method used to try to de-throne top performers. 

If, unfortunately, such poor things happen to you website, you should not shrink from the trouble to do something! The process of removing bad backlinks is relatively as simple as the following f steps, if time-consuming!

1. Types of Spamming Links

Pretty much every link which is irrelevant to your website falls in the category of bad backlinks - with the exception of editorial links from large publications.

Listed below are some backlinking types that you absolutely never want to connect with your website:

• Links from penalized domains
• Links from link directories and link farms
• Links from ‘bad neighborhoods’ (porn, pharma, online gambling)
• Links from foreign language sites
• A large number of links from unrelated websites
• A large number of exact-match anchor text links. (Shocked to know this?)

The danger in links from penalized domains and websites pushing knock-off Viagra is obvious - they are poison, and equivalent to building a house right next to a junkyard. Thankfully, Google knows that no one who's trying to rank high would build these links on purpose, so they generally ignore them completely.

Exact-match anchor text links and links from foreign sites are a different story - from Google’s perspective, you could easily be building these yourself to manipulate rankings. That could trigger an algorithmic penalty, or a manual action, which is why it’s always a good idea to try to get rid of them as soon as they show up.

2. Find Where Those Toxic Links Are Coming From

Tools like Ahrefs, Moz, SEMRush, and Monitor Backlinks are useful for this purpose, because they flag all the links that fit their definitions of a 'toxic' link.

3. Request Removal from Website

That said, the chances of getting a low-quality backlink removed by asking the offending webmaster nicely are close to zero. It's a step Google requires you to take before asking them to ignore the link, however, so you should at least attempt it.

In almost 90% of the cases, you won’t be able to find the contact information of the person who has access to that website. Most won’t even have a generic contact page for you send an email through - if that’s the case, use WHOIS Domain Lookup to try to track down the owner.

If you happen to find an email that you can use, but you don’t hear anything back, it’s a good idea to contact the hosting company and ask them to remove the toxic backlinks you’ve identified. They'll be able to assist you in most cases.

4. Create and Submit a Disavow File to Google

At the end of the day, it's highly likely that you'll have to turn to Google’s 'Disavow Links' tool to sort out your link spam problem.

It's a simple enough tool which enables you to import a text file (using Google Search Console) containing all the links you want Google to ignore. You can record specific URLs in it, or you can go broad and ask Google to ignore all the links from a specific domain. 

Use the Disavow Links tool carefully, and only after a thorough analysis of your backlinks profile - the last thing you want to do is disavow high-quality backlinks and negatively impact your organic rankings.

After submitting, be patient - it takes time for the file to get processed, and at this point, all you can do is wait for your rankings to start slowly recovering.

(Courtesy: SocialMediaToday.com)

What is Google SEO?

Google SEO is short term for Google search engine optimization. First things first, remember that Google SEO is by NO means to manipulate Google's SERP - which is impossible and could only lead to penalty by Google!

Why is Google SEO so important?

As shown in the below pie chart, Google takes a gigantic lion's share of the global search engine market share! How important is Google in the cyber world? The pie chart speaks something. So is there really that big difference between doing and not doing SEO? Let's do the math: Assuming that the total monthly search volume of a certain keyword is 1 million people, your website ranks second on the homepage at this time, and the traffic that can account for 20% of the total traffic, then your monthly traffic is 200,000. Assuming the paid click for that keyword is $1, you can save $200,000 every month.

If you work well in SEO, your page make it to the first rank on google. Then you will get 300,000 clicks per month, which can save 300,000 US dollars. From 200,000 to 300,000 US dollars only requires you to optimize the webpage. What a wonderful thing.

Search Engines Market Share

2. How do search engines work?

The working principle of a search engine is to provide you with the results that it thinks best suits your search purpose in real time through the pheromone of the keywords or pictures you enter.

For example, if the keyword you search is "blouse", the results it will give will not be car tires. So the first step is to exclude the corresponding keywords, and only provide search results related to "blouse"

So many websites in the world have content about "lady's tops", and there must be pages that completely contain the keyword "lady's tops" in so many content. Why can A's appear in the first place on the homepage, but B's website will be in the first place? Ranking after 10 pages? This is Google will also refer to the following ranking factors: the authority of web content (the results of backlink voting) + the effectiveness of the content (the results of user experience). Of course, there are more than 200 factors that affect Google rankings, but the most important Still these two aspects.

3. Customers and keywords

The deeper you understand your target customers, the more possible you'll succeed in the future. For example, if you're a factory selling vacuum flasks, and your focus keyword is set as "insulated water bottle". In fact, you can't rely on this keyword to win the favor of your real customers. If you want to do the 2B market, then your keyword should be set to "insulated water bottle manufacturer/supplier".

If what you want to enter is the 2C market, then your keyword should be "where to buy insulated water bottle". So before deciding on the direction of Google SEO, spend time profiling your customers. In view of these characteristics, use the corresponding skills to optimize your web content. 

4. SEO friendly content

Suppose your website domain name weight is very high, and the external link building is also very good, but your web content is a mess of rubbish, then visitors will waste no time to bounce away. Such pages have no chance to rank well on the Google search results. So what web content is friendly to the Google search engine?

• The product or service pages should focus on providing the uniqueness of products and services and meeting customers' needs.
• The blog forum pages should focus on the content of short but refined, try to make something fresh instead of clichés.
• Change your way of thinking, use video, graphics, audio and other media types to talk about the information that needs to be conveyed.

5. Basic knowledge of webpage SEO

Many SEO newbies would think of some tricks like stuffing keywords, never try them! Googlebot is much smarter than you think! It does not only crawls your keywords, but also all contextual information on your website, and then classifies and summarizes them to determine what the core content of your web page is. And crawling does not definitely mean that the visitor can find your web pages. There is still a long way to to to the rank on first page of Google results. For most webmasters, it's a destination they would never reach!

Of course, we can also use some corresponding tools to optimize this aspect, such as Yoast. It can set the title, meta description, SERP description of any of your web pages, the use of keywords in the content, and the synonyms and variants of the corresponding keywords...

6. Technical SEO

Technical search engine optimization is mainly in two aspects, one is page loading speed, and the other is mobile terminal optimization

In addition, we also need to optimize settings for other aspects, such as: website security protection, http to https settings, website internal structure optimization, etc. For related content, please refer to the technical optimization market course of Mr. Jack.

7. The basis of link building

Understandably, not every website or web page has the same weight. Google, a clever ghost, is also a bit too poor and loves the rich. The domain name weights given to well-known websites are quite high, such as amazon. For example, Wikipedia, etc. Your website will not be able to compare with these inherently advantageous websites at the beginning of construction, so what you need is for websites with high domain weights to vote for your website pages and let Google know that they are right. Trust the content of your website, so that Google will slowly improve your ranking. The specific external link building practical courses have special practical explanations on the website of teacher jack, so I won’t repeat them here.

8. Search intent

Search intent is the main reason why visitors perform searches. Different search intents are essential for our optimization of web content. For example, your website is for car evaluation, then your core content should be car accessories, performance, etc. If your website is for car sales, then your core content should be car prices, maintenance and other after-sales service. So when you segment your market target audience, you make a group portrait for them in advance, and your webpage Optimizing content will be closer to their search intent.

9. Emerging SEO Trends

The importance of EAT (professional, authoritative, and trustworthy) is becoming more and more obvious. These optimization indicators of web content directly determine the activities of visitors on your website, including factors such as stay time, depth of visit, click-through rate, bounce rate, etc. It also provides a first-hand reference indicator for Google to judge your page ranking behavior.

Voice search has also become more and more obvious, especially in the field of mobile search. Take out your mobile phone and say the keywords you want on the search engine. Google will match the keywords and rank the page based on the content of the voice.

Youtube video is the world’s largest video site, and its traffic is very huge. Google, this little clever ghost, is now becoming more and more like it. In addition, youtube video embedded in our website can also improve the user stickiness of our website, there are Help our page rank

Link-Building and Keeping Your Site Penalty-Free

 Getting a professional SEO company to do your link building services for your site has many benefits. It helps you build your site's reputation and helps you widen your connections, ensuring exposure. One notable benefit of good link building is that it keeps your site away from penalties - a great enemy for any site looking to attain a respectable reputation and traffic-effective search result ranking.

It is evidently important that any site owner notes what constitutes a penalty so they can better watch over their domains, especially since Google's algorithms have been programmed to note any fishy activity with the sites they display on their results pages.

Google is known to punish sites unfortunate enough to have intentionally or unintentionally done penalizing acts by keeping them off the primary results pages, or worse, by blacklisting them from the results pages altogether.

To help you stay aware and keep your site penalty-free, here are what your site should stay away from.

Bad Links

If your site contains links from suspicious sources (e.g., linking farms), your site may be a step closer to getting penalized.

As opposed to using links from authoritative sites and gaining a reliable reputation yourself, these bad links will give your domain an equally suspicious reputation - not the best traffic-gaining tactic not to mention a great big flag on Google's part to keep your page out of the results.

Irrelevant Links

We've all been to news sites looking to read news updates on climate change or on what Trump's up to, only to get distracted by the ten ads ranging from how to make a bald spot go away to how to lose 20 kilograms in two weeks hanging beside the article.

We then come to the conclusion that the site is an annoying one and proceed to get our daily news fix elsewhere.

This is exactly how irrelevant links can drive customers away from company sites, something Google doesn't want among the search results they display. Google can spot these unnaturally placed links and give your site a penalty.

Overstuffed Links

Keywords are used to help search engines include your site when people search for something. Some websites, however, tend to use too much keywords, resulting in a "spammy" page.

These sites use redundant and irrelevant keywords to try and gain more appearances in search results, even with searches that have absolutely nothing to do with their site, something very off-putting to viewers and to Google.

Spammed Links

Constantly posting links to your site on comments and forums is another penalty-inducing act. Specifically, links with no contextual relation to what they're commenting or posting on.

But even if it does have something to do with what the link is commenting or posting on, if you constantly post on the same pages, you could still appear spammy, so websites the sites on which you place your site's links should have some variety.

Schemed Links

Google also penalizes sites that may "scheme" together and constantly link their sites on one another for the pure purpose of gaining traffic. These could be two sites or more working together in taking turns.

This makes sites appear illegitimate, not to mention will add you to Google's blacklisted sites.

Google's standards for what is and what isn't suspicious link-building all stems from wanting to reduce any possibility for webmasters to manipulate search results in any way, making sure that searchers all get legitimate results.

Is Link Building Important for Your Website?

 In today's competitive digital world, brands need to constantly think of ways to stay ahead of others and make it easy for consumers to find them online. One of the most effective ways to achieve this is through link building. If you want your business to have a dominant online presence, link building can help boost brand awareness by spreading awareness amongst search engine bots and exposing your brand to a much wider audience. When done correctly, it can drive traffic to your website, bring leads and improve conversion rate. However, before knowing its importance, it is critical to know what building links mean.

What Is Link Building?

Simply put, link building is the process of getting links from other websites to your website. This is one of the many techniques used in SEO or search engine optimisation because these links send signals to search engines like, Google that your website is a high-quality resource and worthy of citation. By making use of these links, search engines are able to easily crawl your website and index it.

Contrary to popular belief, building links continue to be a very vital tool in SEO. its importance is discussed below.

# Brand building

Link building plays a key role in establishing you as an authority in your niche. In order to be seen as a credible brand, you must always link to only those websites that are reputed. Linking premium quality content to authoritative websites helps in brand building and marketing. It will also establish you as an expert in your industry, resulting in your clients willing to work with you or customers trusting your products or services. Since brand building is crucial for the future of your online business, it will be wise to avail quality link building services from professional agencies. Typically, these companies are equipped with an expert team capable of handling every aspect of building links.

# Strong network or connections

Building links are particularly helpful in building strong, long-lasting relationships with other websites. For the best results, make sure to only link to websites that offer related, or the same products or services as your business. It is of utmost importance to build a connection with those in your niche. This will help in the growth of your business and also bring you closer to potential customers.

# Enhances Referrals

Increasing traffic is one of the primary reasons why you must consider linking your website. You can get referrals by making use of top-quality leads from websites that have high domain authority in Google. If you maintain a consistent flow of interesting and quality content, and link it to respectable websites, even your website will obtain high Google's rankings within a very short time. Getting referrals is extremely vital as this is seen as an indicator that consumers are happy and satisfied with your products or services. You can hope to get repeat customers and even new ones through potential referrals.

# Quick indexing of website

When Google bots process the information that they have collected, it is referred to as indexing. The search giant makes use of a high-end bot software to gather website data and include it in its list of index. It is this information that helps the search engine in ranking websites in its pages. If the information that the search engine has collected is of high-quality and is linked to an authoritative website, your website will automatically have a top ranking in the SERPs.

Keeping the above-mentioned reasons in mind, it can be said that link building is still an important tactic to include in your SEO strategy. It will be unwise to completely ignore this tool as it has great potential for helping you spread brand awareness, occupy a dominant position on search engine pages and get website traffic. For more assurances, speak to link building experts.

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In my leisure time, I’d read latest news about cryptocurrency, technology front and artificial intelligence, or go to tourist attractions near me !

Pros and Cons of Link Building for SEO (Search Engine Optimization)

Tons of SEO Professionals and Webmastars nearly collapsed at their keyboards in the wake of Google's Penguin and Panda updates. SEO professionals believed that - "link building was dead... " and this was an immense concern - to put it lightly. However, as time passed and Webmasters and SEO Professionals alike adapted to the shift, the fear wore off regarding link building for (SEO) Search Engine Optimization. In fact, the initial reaction was a bit of an exaggeration.

Building links continues and should/must continue, as it is an essential aspect of Search Engine Optimization. All search engines are driven by links.

With that said, we shall move forward with further information about link building, which you might find exceptionally useful and informative.

Misconceptions About Link Building That Should Be Disregarded Immediately

- Don't build links and make sure your content is amazing. This is far from the truth... In fact, even Matt Cutts of Google said "Links are still the best way that we've found to discover how relevant or important somebody is... "

This statement came from the head of Google's web spam team. The guy who released the Penguin and Panda updates to begin with. So, maybe now we can all just relax and try breathing again? Maybe...

You see, although backlinks remains as a vital aspect of SEO and it's also, one of the best methods that search engines utilize to rank and index content - the old fashion way of linking is now in the past. Those days are gone!

Google is now targeting particular types of link building methods/strategies. These particular strategies are the ones that should be avoided by Webmasters and SEO Professionals or risk the algorithm and manual penalties, which Google has the power to uphold at any given time.

Things You Should Avoid When Backlinking

Google's goals and hopes with the implementation of Penguin and Panda were to get rid of spammy and suspicious link building shenanigans.That was all. In a nutshell, stay away and do not use "quick fix" link building tricks. For a very long time, website owners and webmasters invested a lot of time and money in exchanging links with other websites to boost page ranks.

However, these link building methods didn't offer anything of value to users. Their mere existence was to develop as many links humanly possible and tricking search engine algorithms to advance a website's page ranking. These are the kinds of link building methods that Google discourages and now with Penguin's implementation if these unethical link building strategies are utilized by anyone, you will be given quite a hefty penalty for such practices.

Do Not Use The Following Link Building Tactics:

1. Cross Linking or Link Exchanges with other web pages with the singular purpose of creating a link tree to increase page rank... This is the type of tactic that should be put under lethal injection. DO NOT DO THIS!

2. Placing links to a website on low value directories is not recommended, as the majority of these online directories are not good. You'll be able to tell the difference between low value online directories and the truly good ones. Make sure that they are applicable and relevant to your business, industry and/or niche.

3. Guest Blogging or Guest Posting with the only purpose being the insertion of keyword, stuffed links within the body of the content is also, a big NO, NO! As mentioned above, you will know which are high valued blogs based upon domain authority or social shares.

Below find some invaluable Link Building tips...

4 Tips on Safe & Effective Link Building Strategies

Now that we've established unethical, link building tactics and that they are indeed being targeted by Google - we are ready to move forward on what we all should be really focusing on - which are four, basic building principles, which will make your link building efforts invaluable and your SEO campaigns an utter success!

Stellar, Quality Content. It's been said many times, but one more time won't hurt a bit... Creating content that's high in quality is vital! High quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google friendly and approved links. Moreover, this will also, develop "Link Earning." If you follow through with high quality, engaging content - eventually, your website will be recognized and your link building will go onto autopilot mode.

Keep Links Applicable/Relevant. Google counts on your inbound and outbound links to remain relevant. For instance, links should be connected with other web pages that have an organic and direct connection to your business, industry and/or niche in your business. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment - this would make perfect sense to Google rather than linking back to a fly by night, medical equipment company.

Less Is MORE. With the new ways of link building - less is most definitely more! Using just a few links from a small amount of high quality websites is a lot more valuable than utilizing a large amount of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey. Concentrate on deep links when in search for high quality websites.

Social Media Investment. Social Media Networks and/or Platforms are more important than ever before. Although, Facebook shares or likes are not perceived as links - they do however, provide an excellent avenue to spread your message. Furthermore, it will boost your brand's visibility and bring users to your website. Content, which is shared via Social Media platforms will organically boost and enhance a website's visibility. It is recommended that you use tools, such as - HootSuite or Buffer, so that you may schedule Social Media posts in advance.

As you know, the SEO world is ever changing and although, sometimes it may become overwhelming - it is up to SEO Professionals to adapt to these changes, so that your website remains current and becomes even more successful and fruitful. So, when you hear people saying that link building is dead - know that this is an utter misconception and that link building continues to be a valuable aspect in SEO practices.

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Links and Google SEO

How to Make Your Link Building Effective

Link building has become an important part of search engine optimization and is being used extensively by internet marketing companies throughout the world to help their clients drive more traffic to their websites.

So what is link building? Link building is getting external websites to drive traffic to your website. That's right, you use this to not only make those other sites help you gain traffic, but they are also used extensively by search engines to find websites and determine their ranking.

Of course, this is not an easy process and it takes time to get the links set up and working for you. In fact, there are automated services being offered, but they cannot guarantee the same quality as manual link building, which reduces the risk of broken and poor quality links and ensures that search engines look on your links in a favourable light to help boost your ranking moving forward.

There are numerous ways to get external sites to link to your page and one of the most commonly used options is to create top quality content complete with a link to your website or the specific product or service on your website. Doing this you need to provide informative and interesting content that external sites want to share to their clients and that will help you grow your customer base in the future.

The next important consideration is the submissions. What are you going to submit to push your business forward? Are you going to use blogs? Blogs are a great way to boost brand visibility on external sites, while helping you grow your business. You can upload a guest blog onto a site in your chosen industry with a link to your page. If the site has more of an audience or a higher ranking, you are guaranteed to drive more traffic to your site.

Then there are press releases, which you can upload to numerous hosts who have good reputations online With press releases you want to share interesting information about your company or industry that will grab attention. Articles are also a great means to gain links and ensures you share informative details on products and services with your clients, while helping them find your website with ease and confidence.

Mentions are a top way to generate links. May of the best link building services will mention a client in a comments section of a blog, article or press release, even on social media. There are numerous sites where you can write a comment with a link to your website, which can help clients find your site at any time of the day or night.

Reviews are an excellent opportunity for any company when it comes to link building and you will want to rely on your link building services provider for this one to ensure that your links are only shared with authoritative review sites to boost your brand and help you achieve success.

The final option is to approach your partner companies and ask them if you can write a guest blog for them or if they can mention your link on their page. If it can benefit both of you, then chances are that this can become a great networking opportunity for both of you, helping you both reach a much wider audience.

Ideally you will want to hire a link building services provider who will ensure you only receive the finest quality links to increase your ranking, visibility and revenue over a period of time.

20 Strategies to Build Backlinks

 Content

1) Publish High Quality Content on Your Entire Site

2) Publish Original Research

3) Create Comprehensive Resources（detailed, high-value guides, checklists, and glossaries）

4) Publish Your Content as a List

5) Create Visually Driven Content, media such as charts, infographics, and videos…

6) Build a Library of Evergreen Content(FAQ, How-to tutorials, encyclopedic information, reference guides, product review)

7) Tap Into News and Trending Topics

8) Make It Easy to Link to Your Content – Use Share buttons

 Outreach

9) Know How to Identify High Quality Links

10) Reach Out to Sites That Link to Competitors

11) Reach Out to Sites Where Your Competitors Guest Post

12) Request Links With Your Brand Mentions. Sometimes websites will mention your brand without including a link or sometimes even linking to the wrong site. Set up a Google Alert for your brand name and regularly search for your branded terms to find mentions of your brand.

13) Rebuild Broken Links

14) Reclaim Image Links

 Relationships

15) Link Out to Related Sites

16) Feature Other Brands

17) Give an Interview and Contribute to Roundup Posts. When blogs publish features on a person or brand or create a list of marketing quotes, best practices, or examples from a group of people, they typically link back to the featured person.

18) Write Testimonials

19) Host an Event or Sponsor a Meet-up

20) Have a Strong Social Sharing Strategy

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What Is Anchor Text and How To Use It Well?

What is anchor text?

Anchor text is the visible, clickable text in an Html hyperlink. It's the text between <a> and </a> in the html source code. 

How to get around the trap of anchor text spamming?

Types of anchor text

(1) Exact-match

Anchor text is "exact match" if it includes a keyword that mirrors the page that is being linked to. For example: 'link building' linking to a page about link building.

(2) Partial-match

Anchor text that includes a variation of the keyword on the linked-to page. For example: 'link building strategies' linking to a page about link building.

(3) Branded

A brand name used as anchor text. For example: 'Apple' linking to an article on the Apple website.

(4) Naked link

A URL that is used as an anchor. For example: 'www.google.com' is a naked link anchor.

(5) Generic

A generic word or phrase that is used as the anchor. "Click here" is a common generic anchor.

(6) Images

Whenever an image is linked, Google will use the text contained in the image's alt attribute as the anchor text.

Best practices - SEO-friendly anchor text:

SEO-friendly anchor text is succinct and relevant to the target page.

• Succinct
• Relevant to the linked-to page
• Low keyword density (not overly keyword-heavy)
• Not generic

Keep in mind that you often don't have any control over the anchor text that other sites use to link back to your own content. So, most of these best practices will govern how to best use anchor text within your own website.

Succinct anchor text

While there isn't a specific length limit for anchor text, it's a good idea to keep your link text as succinct as possible. At the end of the day, though, the terms you choose to include in your anchor text should take two main factors into consideration:

• What is the most concise, accurate way to describe the linked-to page?
• What word or phrase would encourage users to click on a link?

Target page relevance

As search engines have matured, they have started identifying more metrics for determining rankings. One metric that stands out among the rest is link relevancy, or how related the topic of page A is to page B if one links to the other. A highly relevant link can improve the likelihood of both page A and page B ranking for queries related to their topic.

Link relevancy is a natural phenomenon that occurs when people link out to other content on the web. It is determined by:

• The topic of the source page
• The content of anchor text on that source page

Links that point to content related to the topic of the source page are likely to send stronger relevance signals than links pointing to unrelated content. For instance, a page about the best lattes in Seattle is likely to pass a better relevance signal to Google when it links to a coffee shop's website than it is when it links to a site with pictures of baby animals.

Search engines pay attention to the different anchor text variations being used to link back to the original article and use them as additional indicators of what that article is about - and for which search queries it might be relevant. This, in combination with natural language processing and other factors like link source and information hierarchy, make up the lion's share of link relevancy indicators online. To ensure your links send strong relevancy signals, keep your anchor text as descriptive of the target page as possible.

Anchor text keyword density

With the Penguin algorithm update, Google began to look more closely at keywords in anchor text. If too many of a site's inbound links contain the exact same anchor text, it can start to appear suspicious and may be a sign that the links weren't acquired naturally. In general, it's still a best practice to obtain and use keyword- and topic-specific anchor text when possible. However, SEOs may get better results by striving for a variety of more natural anchor text phrases rather than the same keyword each time.

Along those lines, one important note: Don't overdo it with keyword-heavy internal links. Internal linking is certainly a recommended best practice, but be careful with the anchor text you use to link your own pages together. If too many links to a page all use the same anchor text, even if they're on your own site, Google might sense spammy behavior.

Learn About SEO

What Is SEO?

SEO is the acronym short for search engine optimization. It is the optimization process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines.

What Is White Hat SEO?

White hat SEO refers to all search engine optimization tactics designed to increase a website's position on a search engine results page without breaking rules set by search engine giants (predominantly Google, maybe). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results. 

White Hat Tactics for improving a website's search engine ranking include:

• Include important keywords in Title and URLs.
• Adding sufficient relevant keywords to text on the page in a natural way-- but not keyword stuffing. For a better understanding of the proper frequency, better google your words and study some top pages.
• Make all your pages properly linked, both internal and inbound links. Quality inbound links are of top significance.
• Featuring links to social media accounts and interacting with users in those accounts. 
• Posting video content...

What Is Black Hat SEO?

Black Hat SEO is the opposite practice of White Hat SEO. At the early days of SEO when Yahoo was the key battlefield for all webmasters, many manipulated the search result ranking by simply stuffing keywords on the web pages (some would make the keywords pileup hidden to visitors so that these nonsense keywords would not disturb the visitors). This practice worked miracles at first. But soon later, especially when Google come in play, such practice of Keywords Stuffing is absolutely a Black Hat SEO.

So Black Hat SEO refers to some disapproved practices and tricks intended to improve search engine rankings. Google Webmaster Guidelines has explicitly listed some of such tricks, but obviously not limited to:

• Automatically generated content
• Participating in link schemes
• Creating pages with little or no original content
• Cloaking
• Sneaky redirects
• Hidden text or links
• Doorway pages
• Scraped content
• Participating in affiliate programs without adding sufficient value
• Loading pages with irrelevant keywords
• Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
• Abusing structured data markup
• Sending automated queries to Google

Both White Hat and Black Hat techniques are evolving over time. But keep in mind: always provide useful cents to your visitors and follow good practices!