Google SEO is short term for Google search engine optimization. First things first, remember that Google SEO is by NO means to manipulate Google's SERP - which is impossible and could only lead to penalty by Google!
Why is Google SEO so important?
As shown in the below pie chart, Google takes a gigantic lion's share of the global search engine market share! How important is Google in the cyber world? The pie chart speaks something. So is there really that big difference between doing and not doing SEO? Let's do the math: Assuming that the total monthly search volume of a certain keyword is 1 million people, your website ranks second on the homepage at this time, and the traffic that can account for 20% of the total traffic, then your monthly traffic is 200,000. Assuming the paid click for that keyword is $1, you can save $200,000 every month.
If you work well in SEO, your page make it to the first rank on google. Then you will get 300,000 clicks per month, which can save 300,000 US dollars. From 200,000 to 300,000 US dollars only requires you to optimize the webpage. What a wonderful thing.
Search Engines Market Share
2. How do search engines work?
The working principle of a search engine is to provide you with the results that it thinks best suits your search purpose in real time through the pheromone of the keywords or pictures you enter.
For example, if the keyword you search is "blouse", the results it will give will not be car tires. So the first step is to exclude the corresponding keywords, and only provide search results related to "blouse"
So many websites in the world have content about "lady's tops", and there must be pages that completely contain the keyword "lady's tops" in so many content. Why can A's appear in the first place on the homepage, but B's website will be in the first place? Ranking after 10 pages? This is Google will also refer to the following ranking factors: the authority of web content (the results of backlink voting) + the effectiveness of the content (the results of user experience). Of course, there are more than 200 factors that affect Google rankings, but the most important Still these two aspects.
3. Customers and keywords
The deeper you understand your target customers, the more possible you'll succeed in the future. For example, if you're a factory selling vacuum flasks, and your focus keyword is set as "insulated water bottle". In fact, you can't rely on this keyword to win the favor of your real customers. If you want to do the 2B market, then your keyword should be set to "insulated water bottle manufacturer/supplier".
If what you want to enter is the 2C market, then your keyword should be "where to buy insulated water bottle". So before deciding on the direction of Google SEO, spend time profiling your customers. In view of these characteristics, use the corresponding skills to optimize your web content.
4. SEO friendly content
Suppose your website domain name weight is very high, and the external link building is also very good, but your web content is a mess of rubbish, then visitors will waste no time to bounce away. Such pages have no chance to rank well on the Google search results. So what web content is friendly to the Google search engine?
- The product or service pages should focus on providing the uniqueness of products and services and meeting customers' needs.
- The blog forum pages should focus on the content of short but refined, try to make something fresh instead of clichés.
- Change your way of thinking, use video, graphics, audio and other media types to talk about the information that needs to be conveyed.
5. Basic knowledge of webpage SEO
Many SEO newbies would think of some tricks like stuffing keywords, never try them! Googlebot is much smarter than you think! It does not only crawls your keywords, but also all contextual information on your website, and then classifies and summarizes them to determine what the core content of your web page is. And crawling does not definitely mean that the visitor can find your web pages. There is still a long way to to to the rank on first page of Google results. For most webmasters, it's a destination they would never reach!
Of course, we can also use some corresponding tools to optimize this aspect, such as Yoast. It can set the title, meta description, SERP description of any of your web pages, the use of keywords in the content, and the synonyms and variants of the corresponding keywords...
6. Technical SEO
Technical search engine optimization is mainly in two aspects, one is page loading speed, and the other is mobile terminal optimization
In addition, we also need to optimize settings for other aspects, such as: website security protection, http to https settings, website internal structure optimization, etc. For related content, please refer to the technical optimization market course of Mr. Jack.
7. The basis of link building
Understandably, not every website or web page has the same weight. Google, a clever ghost, is also a bit too poor and loves the rich. The domain name weights given to well-known websites are quite high, such as amazon. For example, Wikipedia, etc. Your website will not be able to compare with these inherently advantageous websites at the beginning of construction, so what you need is for websites with high domain weights to vote for your website pages and let Google know that they are right. Trust the content of your website, so that Google will slowly improve your ranking. The specific external link building practical courses have special practical explanations on the website of teacher jack, so I won’t repeat them here.
8. Search intent
Search intent is the main reason why visitors perform searches. Different search intents are essential for our optimization of web content. For example, your website is for car evaluation, then your core content should be car accessories, performance, etc. If your website is for car sales, then your core content should be car prices, maintenance and other after-sales service. So when you segment your market target audience, you make a group portrait for them in advance, and your webpage Optimizing content will be closer to their search intent.
9. Emerging SEO Trends
The importance of EAT (professional, authoritative, and trustworthy) is becoming more and more obvious. These optimization indicators of web content directly determine the activities of visitors on your website, including factors such as stay time, depth of visit, click-through rate, bounce rate, etc. It also provides a first-hand reference indicator for Google to judge your page ranking behavior.
Voice search has also become more and more obvious, especially in the field of mobile search. Take out your mobile phone and say the keywords you want on the search engine. Google will match the keywords and rank the page based on the content of the voice.
Youtube video is the world’s largest video site, and its traffic is very huge. Google, this little clever ghost, is now becoming more and more like it. In addition, youtube video embedded in our website can also improve the user stickiness of our website, there are Help our page rank
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