Learn About SEO

What Is SEO?

SEO is the acronym short for search engine optimization. It is the optimization process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines.

What Is White Hat SEO?

White hat SEO refers to all search engine optimization tactics designed to increase a website's position on a search engine results page without breaking rules set by search engine giants (predominantly Google, maybe). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results. 

White Hat Tactics for improving a website's search engine ranking include:

• Include important keywords in Title and URLs.
• Adding sufficient relevant keywords to text on the page in a natural way-- but not keyword stuffing. For a better understanding of the proper frequency, better google your words and study some top pages.
• Make all your pages properly linked, both internal and inbound links. Quality inbound links are of top significance.
• Featuring links to social media accounts and interacting with users in those accounts. 
• Posting video content...

What Is Black Hat SEO?

Black Hat SEO is the opposite practice of White Hat SEO. At the early days of SEO when Yahoo was the key battlefield for all webmasters, many manipulated the search result ranking by simply stuffing keywords on the web pages (some would make the keywords pileup hidden to visitors so that these nonsense keywords would not disturb the visitors). This practice worked miracles at first. But soon later, especially when Google come in play, such practice of Keywords Stuffing is absolutely a Black Hat SEO.

So Black Hat SEO refers to some disapproved practices and tricks intended to improve search engine rankings. Google Webmaster Guidelines has explicitly listed some of such tricks, but obviously not limited to:

• Automatically generated content
• Participating in link schemes
• Creating pages with little or no original content
• Cloaking
• Sneaky redirects
• Hidden text or links
• Doorway pages
• Scraped content
• Participating in affiliate programs without adding sufficient value
• Loading pages with irrelevant keywords
• Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
• Abusing structured data markup
• Sending automated queries to Google

Both White Hat and Black Hat techniques are evolving over time. But keep in mind: always provide useful cents to your visitors and follow good practices!