How to Make Your Link Building Effective
Link building has become an important part of search engine optimization and is being used extensively by internet marketing companies throughout the world to help their clients drive more traffic to their websites.
So what is link building? Link building is getting external websites to drive traffic to your website. That's right, you use this to not only make those other sites help you gain traffic, but they are also used extensively by search engines to find websites and determine their ranking.
Of course, this is not an easy process and it takes time to get the links set up and working for you. In fact, there are automated services being offered, but they cannot guarantee the same quality as manual link building, which reduces the risk of broken and poor quality links and ensures that search engines look on your links in a favourable light to help boost your ranking moving forward.
There are numerous ways to get external sites to link to your page and one of the most commonly used options is to create top quality content complete with a link to your website or the specific product or service on your website. Doing this you need to provide informative and interesting content that external sites want to share to their clients and that will help you grow your customer base in the future.
The next important consideration is the submissions. What are you going to submit to push your business forward? Are you going to use blogs? Blogs are a great way to boost brand visibility on external sites, while helping you grow your business. You can upload a guest blog onto a site in your chosen industry with a link to your page. If the site has more of an audience or a higher ranking, you are guaranteed to drive more traffic to your site.
Then there are press releases, which you can upload to numerous hosts who have good reputations online With press releases you want to share interesting information about your company or industry that will grab attention. Articles are also a great means to gain links and ensures you share informative details on products and services with your clients, while helping them find your website with ease and confidence.
Mentions are a top way to generate links. May of the best link building services will mention a client in a comments section of a blog, article or press release, even on social media. There are numerous sites where you can write a comment with a link to your website, which can help clients find your site at any time of the day or night.
Reviews are an excellent opportunity for any company when it comes to link building and you will want to rely on your link building services provider for this one to ensure that your links are only shared with authoritative review sites to boost your brand and help you achieve success.
The final option is to approach your partner companies and ask them if you can write a guest blog for them or if they can mention your link on their page. If it can benefit both of you, then chances are that this can become a great networking opportunity for both of you, helping you both reach a much wider audience.
Ideally you will want to hire a link building services provider who will ensure you only receive the finest quality links to increase your ranking, visibility and revenue over a period of time.
20 Strategies to Build Backlinks
Content
1) Publish High Quality Content on Your Entire Site
2) Publish Original Research
3) Create Comprehensive Resources（detailed, high-value guides, checklists, and glossaries）
4) Publish Your Content as a List
5) Create Visually Driven Content, media such as charts, infographics, and videos…
6) Build a Library of Evergreen Content(FAQ, How-to tutorials, encyclopedic information, reference guides, product review)
7) Tap Into News and Trending Topics
8) Make It Easy to Link to Your Content – Use Share buttons
Outreach
9) Know How to Identify High Quality Links
10) Reach Out to Sites That Link to Competitors
11) Reach Out to Sites Where Your Competitors Guest Post
12) Request Links With Your Brand Mentions. Sometimes websites will mention your brand without including a link or sometimes even linking to the wrong site. Set up a Google Alert for your brand name and regularly search for your branded terms to find mentions of your brand.
13) Rebuild Broken Links
14) Reclaim Image Links
Relationships
15) Link Out to Related Sites
16) Feature Other Brands
17) Give an Interview and Contribute to Roundup Posts. When blogs publish features on a person or brand or create a list of marketing quotes, best practices, or examples from a group of people, they typically link back to the featured person.
18) Write Testimonials
19) Host an Event or Sponsor a Meet-up
20) Have a Strong Social Sharing Strategy
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