Link-Building and Keeping Your Site Penalty-Free

 Getting a professional SEO company to do your link building services for your site has many benefits. It helps you build your site's reputation and helps you widen your connections, ensuring exposure. One notable benefit of good link building is that it keeps your site away from penalties - a great enemy for any site looking to attain a respectable reputation and traffic-effective search result ranking.

It is evidently important that any site owner notes what constitutes a penalty so they can better watch over their domains, especially since Google's algorithms have been programmed to note any fishy activity with the sites they display on their results pages.

Google is known to punish sites unfortunate enough to have intentionally or unintentionally done penalizing acts by keeping them off the primary results pages, or worse, by blacklisting them from the results pages altogether.

To help you stay aware and keep your site penalty-free, here are what your site should stay away from.

Bad Links

If your site contains links from suspicious sources (e.g., linking farms), your site may be a step closer to getting penalized.

As opposed to using links from authoritative sites and gaining a reliable reputation yourself, these bad links will give your domain an equally suspicious reputation - not the best traffic-gaining tactic not to mention a great big flag on Google's part to keep your page out of the results.

Irrelevant Links

We've all been to news sites looking to read news updates on climate change or on what Trump's up to, only to get distracted by the ten ads ranging from how to make a bald spot go away to how to lose 20 kilograms in two weeks hanging beside the article.

We then come to the conclusion that the site is an annoying one and proceed to get our daily news fix elsewhere.

This is exactly how irrelevant links can drive customers away from company sites, something Google doesn't want among the search results they display. Google can spot these unnaturally placed links and give your site a penalty.

Overstuffed Links

Keywords are used to help search engines include your site when people search for something. Some websites, however, tend to use too much keywords, resulting in a "spammy" page.

These sites use redundant and irrelevant keywords to try and gain more appearances in search results, even with searches that have absolutely nothing to do with their site, something very off-putting to viewers and to Google.

Spammed Links

Constantly posting links to your site on comments and forums is another penalty-inducing act. Specifically, links with no contextual relation to what they're commenting or posting on.

But even if it does have something to do with what the link is commenting or posting on, if you constantly post on the same pages, you could still appear spammy, so websites the sites on which you place your site's links should have some variety.

Schemed Links

Google also penalizes sites that may "scheme" together and constantly link their sites on one another for the pure purpose of gaining traffic. These could be two sites or more working together in taking turns.

This makes sites appear illegitimate, not to mention will add you to Google's blacklisted sites.

Google's standards for what is and what isn't suspicious link-building all stems from wanting to reduce any possibility for webmasters to manipulate search results in any way, making sure that searchers all get legitimate results.

Is Link Building Important for Your Website?

 In today's competitive digital world, brands need to constantly think of ways to stay ahead of others and make it easy for consumers to find them online. One of the most effective ways to achieve this is through link building. If you want your business to have a dominant online presence, link building can help boost brand awareness by spreading awareness amongst search engine bots and exposing your brand to a much wider audience. When done correctly, it can drive traffic to your website, bring leads and improve conversion rate. However, before knowing its importance, it is critical to know what building links mean.

What Is Link Building?

Simply put, link building is the process of getting links from other websites to your website. This is one of the many techniques used in SEO or search engine optimisation because these links send signals to search engines like, Google that your website is a high-quality resource and worthy of citation. By making use of these links, search engines are able to easily crawl your website and index it.

Contrary to popular belief, building links continue to be a very vital tool in SEO. its importance is discussed below.

# Brand building

Link building plays a key role in establishing you as an authority in your niche. In order to be seen as a credible brand, you must always link to only those websites that are reputed. Linking premium quality content to authoritative websites helps in brand building and marketing. It will also establish you as an expert in your industry, resulting in your clients willing to work with you or customers trusting your products or services. Since brand building is crucial for the future of your online business, it will be wise to avail quality link building services from professional agencies. Typically, these companies are equipped with an expert team capable of handling every aspect of building links.

# Strong network or connections

Building links are particularly helpful in building strong, long-lasting relationships with other websites. For the best results, make sure to only link to websites that offer related, or the same products or services as your business. It is of utmost importance to build a connection with those in your niche. This will help in the growth of your business and also bring you closer to potential customers.

# Enhances Referrals

Increasing traffic is one of the primary reasons why you must consider linking your website. You can get referrals by making use of top-quality leads from websites that have high domain authority in Google. If you maintain a consistent flow of interesting and quality content, and link it to respectable websites, even your website will obtain high Google's rankings within a very short time. Getting referrals is extremely vital as this is seen as an indicator that consumers are happy and satisfied with your products or services. You can hope to get repeat customers and even new ones through potential referrals.

# Quick indexing of website

When Google bots process the information that they have collected, it is referred to as indexing. The search giant makes use of a high-end bot software to gather website data and include it in its list of index. It is this information that helps the search engine in ranking websites in its pages. If the information that the search engine has collected is of high-quality and is linked to an authoritative website, your website will automatically have a top ranking in the SERPs.

Keeping the above-mentioned reasons in mind, it can be said that link building is still an important tactic to include in your SEO strategy. It will be unwise to completely ignore this tool as it has great potential for helping you spread brand awareness, occupy a dominant position on search engine pages and get website traffic. For more assurances, speak to link building experts.

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Pros and Cons of Link Building for SEO (Search Engine Optimization)

Tons of SEO Professionals and Webmastars nearly collapsed at their keyboards in the wake of Google's Penguin and Panda updates. SEO professionals believed that - "link building was dead... " and this was an immense concern - to put it lightly. However, as time passed and Webmasters and SEO Professionals alike adapted to the shift, the fear wore off regarding link building for (SEO) Search Engine Optimization. In fact, the initial reaction was a bit of an exaggeration.

Building links continues and should/must continue, as it is an essential aspect of Search Engine Optimization. All search engines are driven by links.

With that said, we shall move forward with further information about link building, which you might find exceptionally useful and informative.

Misconceptions About Link Building That Should Be Disregarded Immediately

- Don't build links and make sure your content is amazing. This is far from the truth... In fact, even Matt Cutts of Google said "Links are still the best way that we've found to discover how relevant or important somebody is... "

This statement came from the head of Google's web spam team. The guy who released the Penguin and Panda updates to begin with. So, maybe now we can all just relax and try breathing again? Maybe...

You see, although backlinks remains as a vital aspect of SEO and it's also, one of the best methods that search engines utilize to rank and index content - the old fashion way of linking is now in the past. Those days are gone!

Google is now targeting particular types of link building methods/strategies. These particular strategies are the ones that should be avoided by Webmasters and SEO Professionals or risk the algorithm and manual penalties, which Google has the power to uphold at any given time.

Things You Should Avoid When Backlinking

Google's goals and hopes with the implementation of Penguin and Panda were to get rid of spammy and suspicious link building shenanigans.That was all. In a nutshell, stay away and do not use "quick fix" link building tricks. For a very long time, website owners and webmasters invested a lot of time and money in exchanging links with other websites to boost page ranks.

However, these link building methods didn't offer anything of value to users. Their mere existence was to develop as many links humanly possible and tricking search engine algorithms to advance a website's page ranking. These are the kinds of link building methods that Google discourages and now with Penguin's implementation if these unethical link building strategies are utilized by anyone, you will be given quite a hefty penalty for such practices.

Do Not Use The Following Link Building Tactics:

1. Cross Linking or Link Exchanges with other web pages with the singular purpose of creating a link tree to increase page rank... This is the type of tactic that should be put under lethal injection. DO NOT DO THIS!

2. Placing links to a website on low value directories is not recommended, as the majority of these online directories are not good. You'll be able to tell the difference between low value online directories and the truly good ones. Make sure that they are applicable and relevant to your business, industry and/or niche.

3. Guest Blogging or Guest Posting with the only purpose being the insertion of keyword, stuffed links within the body of the content is also, a big NO, NO! As mentioned above, you will know which are high valued blogs based upon domain authority or social shares.

Below find some invaluable Link Building tips...

4 Tips on Safe & Effective Link Building Strategies

Now that we've established unethical, link building tactics and that they are indeed being targeted by Google - we are ready to move forward on what we all should be really focusing on - which are four, basic building principles, which will make your link building efforts invaluable and your SEO campaigns an utter success!

Stellar, Quality Content. It's been said many times, but one more time won't hurt a bit... Creating content that's high in quality is vital! High quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google friendly and approved links. Moreover, this will also, develop "Link Earning." If you follow through with high quality, engaging content - eventually, your website will be recognized and your link building will go onto autopilot mode.

Keep Links Applicable/Relevant. Google counts on your inbound and outbound links to remain relevant. For instance, links should be connected with other web pages that have an organic and direct connection to your business, industry and/or niche in your business. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment - this would make perfect sense to Google rather than linking back to a fly by night, medical equipment company.

Less Is MORE. With the new ways of link building - less is most definitely more! Using just a few links from a small amount of high quality websites is a lot more valuable than utilizing a large amount of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey. Concentrate on deep links when in search for high quality websites.

Social Media Investment. Social Media Networks and/or Platforms are more important than ever before. Although, Facebook shares or likes are not perceived as links - they do however, provide an excellent avenue to spread your message. Furthermore, it will boost your brand's visibility and bring users to your website. Content, which is shared via Social Media platforms will organically boost and enhance a website's visibility. It is recommended that you use tools, such as - HootSuite or Buffer, so that you may schedule Social Media posts in advance.

As you know, the SEO world is ever changing and although, sometimes it may become overwhelming - it is up to SEO Professionals to adapt to these changes, so that your website remains current and becomes even more successful and fruitful. So, when you hear people saying that link building is dead - know that this is an utter misconception and that link building continues to be a valuable aspect in SEO practices.

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Links and Google SEO

How to Make Your Link Building Effective

Link building has become an important part of search engine optimization and is being used extensively by internet marketing companies throughout the world to help their clients drive more traffic to their websites.

So what is link building? Link building is getting external websites to drive traffic to your website. That's right, you use this to not only make those other sites help you gain traffic, but they are also used extensively by search engines to find websites and determine their ranking.

Of course, this is not an easy process and it takes time to get the links set up and working for you. In fact, there are automated services being offered, but they cannot guarantee the same quality as manual link building, which reduces the risk of broken and poor quality links and ensures that search engines look on your links in a favourable light to help boost your ranking moving forward.

There are numerous ways to get external sites to link to your page and one of the most commonly used options is to create top quality content complete with a link to your website or the specific product or service on your website. Doing this you need to provide informative and interesting content that external sites want to share to their clients and that will help you grow your customer base in the future.

The next important consideration is the submissions. What are you going to submit to push your business forward? Are you going to use blogs? Blogs are a great way to boost brand visibility on external sites, while helping you grow your business. You can upload a guest blog onto a site in your chosen industry with a link to your page. If the site has more of an audience or a higher ranking, you are guaranteed to drive more traffic to your site.

Then there are press releases, which you can upload to numerous hosts who have good reputations online With press releases you want to share interesting information about your company or industry that will grab attention. Articles are also a great means to gain links and ensures you share informative details on products and services with your clients, while helping them find your website with ease and confidence.

Mentions are a top way to generate links. May of the best link building services will mention a client in a comments section of a blog, article or press release, even on social media. There are numerous sites where you can write a comment with a link to your website, which can help clients find your site at any time of the day or night.

Reviews are an excellent opportunity for any company when it comes to link building and you will want to rely on your link building services provider for this one to ensure that your links are only shared with authoritative review sites to boost your brand and help you achieve success.

The final option is to approach your partner companies and ask them if you can write a guest blog for them or if they can mention your link on their page. If it can benefit both of you, then chances are that this can become a great networking opportunity for both of you, helping you both reach a much wider audience.

Ideally you will want to hire a link building services provider who will ensure you only receive the finest quality links to increase your ranking, visibility and revenue over a period of time.

20 Strategies to Build Backlinks

 Content

1) Publish High Quality Content on Your Entire Site

2) Publish Original Research

3) Create Comprehensive Resources（detailed, high-value guides, checklists, and glossaries）

4) Publish Your Content as a List

5) Create Visually Driven Content, media such as charts, infographics, and videos…

6) Build a Library of Evergreen Content(FAQ, How-to tutorials, encyclopedic information, reference guides, product review)

7) Tap Into News and Trending Topics

8) Make It Easy to Link to Your Content – Use Share buttons

 Outreach

9) Know How to Identify High Quality Links

10) Reach Out to Sites That Link to Competitors

11) Reach Out to Sites Where Your Competitors Guest Post

12) Request Links With Your Brand Mentions. Sometimes websites will mention your brand without including a link or sometimes even linking to the wrong site. Set up a Google Alert for your brand name and regularly search for your branded terms to find mentions of your brand.

13) Rebuild Broken Links

14) Reclaim Image Links

 Relationships

15) Link Out to Related Sites

16) Feature Other Brands

17) Give an Interview and Contribute to Roundup Posts. When blogs publish features on a person or brand or create a list of marketing quotes, best practices, or examples from a group of people, they typically link back to the featured person.

18) Write Testimonials

19) Host an Event or Sponsor a Meet-up

20) Have a Strong Social Sharing Strategy

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