Affected by Apple's new information security regulations, the revenue of major advertising platforms has plummeted. Personalized advertising platforms such as Snapchat, Facebook, Twitter and YouTube lost about $9.85 billion in revenue in the months that Apple changed its privacy settings, according to the Financial Times.
However, not all advertising platforms live in misery. For example, Google has managed to rise against the trend under Apple's New Deal.
On October 26, Google's parent company Alphabet released its third-quarter 2021 financial report. The company's third-quarter revenue reached $65.118 billion, an increase of 41% over the same period last year, the highest in 14 years; net profit was $18.936 billion , an increase of 68% year-on-year.
Since the implementation of the iOS 14.5 update in April this year, most of the lost share of advertising such as Snap and Facebook has been wiped out by Apple itself, but a part of such a large volume has finally flowed out, and Google has benefited the most.
